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Green Ambition

TO US, EVERY DAY IS EARTH DAY.

Forests are the lungs of our planet, storing and removing CO2 from the atmosphere. They also release Oxygen into the atmosphere, which animals and humans depend on for our survival. They are the natural solution to climate change but are being cut down at an alarming rate for logging, mining, oil and gas extraction, and colonisation for agriculture.




TREES AND PLANTS, LIKE ALL LIVING THINGS, ARE MADE UP OF CARBON. 

But when forests are cleared or burned, much of that carbon ends up in the atmosphere — similar to burning fossil fuels. This carbon changes the planet’s climate and contributes to rising temperatures, stronger storms, more severe droughts and rising sea levels.

Tropical deforestation accounts for up to 15% of net global carbon emissions each year – the same as every car, truck, bus, plane, ship and train on the planet combined.  

It’s not only the loss of habitat, but also the CO2 that’s being released into the atmosphere… The Amazon rainforest alone gives us one-fifth of the oxygen we breathe, provides us with 20% of the world’s freshwater and is home to half of the species of life on earth.

The rainforest takes hundreds, if not thousands of years to recover to a point at which it’s storing as much carbon as it is now. It’s a really long road back, once it’s gone.
WHY THE RAINFOREST TRUST

Rainforest Trust is a charity that is the global leader in rainforest protection. They have protected more than 23million acres of rainforest since 1988. They are funded in a way that ensures 100% of the money paid to them goes directly to on-the-ground projects, rather than covering costs for the charity. Working with the Rainforest Trust ensures maximum impact for the donations made by One Tribe and their partners to protect and support indigenous tribes, safeguard endangered species and fight the climate crisis.



FOREVER EVOLVING

Sustainability is a journey, and we’re excited to keep learning every day. We are committed to making better choices every day across the business to minimise our social and environmental impact and becoming the most responsible version of ourselves.

We’re only small, but have big ambitions, and in the wake of a growing climate emergency every action matters. We need to make more responsible choices, so it's easier for you to make them too.

We carefully consider the design, production process and material of each style so they have a greater impact on your wardrobe and a smaller impact on the environment. Learn more about our other initiatives here.

WHY NOT MAKE EVERY DAY EARTH DAY AND SHOP MORE SUSTAINABLY?

✔ Reduce Your Carbon Footprint

✔ Save Trees

✔ Fight the Climate Crisis

OneTribe - Climate Action Counter