Earth Month serves as a reminder that conscious consumption isn’t just a choice—it’s a responsibility. For Silvia Stella Osella, this ethos underpins everything she does. As a Milan-based creative designer and strategic consultant, she is shaping the future of conscious fashion, proving that aesthetics and sustainability can—and must—go hand in hand.
With over 15 years of experience, Silvia’s work bridges design with responsible innovation, guiding brands toward more thoughtful production practices. A passionate advocate for sustainability since 2008, she collaborates with global brands, mentors emerging talent, and contributes to leading publications, all with the goal of redefining fashion’s relationship with the planet.
For the second instalment of our Ask An Expert series, we spoke with Silvia about responsible styling, the future of sustainable materials, and how to embrace a buy less, buy better mindset.
WHAT FIRST SPARKED YOUR INTEREST IN SUSTAINABILITY, AND HOW HAS YOUR APPROACH TO CONSCIOUS CONSUMPTION EVOLVED OVER TIME?
In the late 2000s, I was working as head designer for a major textile manufacturer, collaborating with a wide range of brands - from high street to luxury. During that time, I witnessed firsthand the rapid rise of fast fashion, increased waste and unsustainable practices that came with it. This sparked a crucial question: Was there a better way to apply my expertise in the fashion industry?
On a personal level, my deep knowledge of fabrics led me to become more selective in my own purchases, prioritising quality over quantity. At the time, finding brands that successfully merged ethics and aesthetics wasn’t easy. That’s what inspired me to start my Instagram account, I wanted to share my discoveries and help others navigate this shift toward more conscious fashion choices.
HOW CAN CONSCIOUS STYLING AND COLOUR CHOICES CONTRIBUTE TO A MORE RESPONSIBLE WARDROBE? WHAT SHOULD PEOPLE CONSIDER WHEN CURATING A WARDROBE WITH LONGEVITY IN MIND?
Like any form of art or human expression, Fashion has always reflected society's evolution. However, I do believe that certain colours, shapes, and patterns have lasting appeal and can remain in our wardrobes for years. Ultimately, it’s about taking the time to understand our true selves without rushing and gradually curating a collection of quality pieces that genuinely resonate with us.
AS AN EDUCATOR AND MENTOR, HOW DO YOU GUIDE EMERGING DESIGNERS IN BUILDING TRULY SUSTAINABLE PRACTICES?
Before even considering material choices, alternative business models, or innovative solutions, I always begin with one fundamental question: Why am I creating this brand, item, or collection? For me, this is a crucial starting point, it’s an opportunity to deeply reflect on a designer’s intentions. What unique value does this idea bring to the market? What human need does it fulfill? In my view, answering these questions lays the foundation for everything that follows.
FOR CONSUMERS LOOKING TO MAKE MORE RESPONSIBLE FASHION CHOICES, WHERE'S THE BEST PLACE TO START?
I empathise with consumers that it can often feel tricky and overwhelming, so make things easy for yourself. Apps like
Good On You help to check sustainability ratings while supporting local independent designers, and shopping from brands and platforms that prioritise high environmental and social standards. And most importantly, surround yourself with people who truly inspire you and bring positive energy into your life.
LOOKING AHEAD, WHAT INNOVATIONS OR SHIFTS EXCITE YOU MOST IN THE FUTURE OF SUSTAINABLE FASHION? WHAT GIVES YOU HOPE?
As a bit of a textile and material enthusiast (which, by the way, is also what I teach), the last few years have been thrilling to witness with some incredible advancements happening in the next-gen materials space! From mycelium and fungi-based fabrics to textiles made from agricultural waste, and even bacteria-based dyes.
I've always been a pretty optimistic person, and I honestly couldn't continue my work and research without a strong sense of hope. Seeing how much the fashion industry has evolved since I started is a huge source of motivation, as is connecting with other professionals and like-minded individuals.
HOW CAN WE INSPIRE MORE PEOPLE TO EMBRACE A 'BUY LESS, BUY BETTER' APPROACH TO FASHION?
First and foremost, it's about investing in a great design - no brand can compete with "conventional" fashion without a strong aesthetic. Next, it's crucial to reconnect people with the stories behind what they choose to wear. This creates an emotional connection with their purchase and ensures, with proper care, the piece's life is extended for as long as possible.
AS SOMEONE WHO INVESTS IN FEWER, BETTER PIECES, HOW DO YOU KEEP YOUR WARDROBE FEELING FRESH AND EXCITING?
I have to admit, having a sort of "uniform" really helps. I have a specific colour palette and clothing selection that I feel comfortable wearing, without compromising on style. I think of it as a "blank base layer" that I can build upon depending on the occasion, adding unique accessories that tell a special story or a touch of colour for more of a statement.
AND LASTLY, WHAT ABOUT ESSEN'S ETHOS RESONATES MOST WITH YOU?
Italian designer Bruno Munari once said, “To complicate is simple, to simplify is complicated… Everybody is able to complicate. Only a few can simplify.” This perfectly encapsulates my approach to design, and it's something I truly see in ESSEN. Essentiality is a deliberate process that demands a clear vision and a focus on subtraction, removing the unnecessary to highlight what truly matters.
