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Privacy & Security


At ESSEN we are very attentive to the need for appropriate protection and responsible processing of all personal information that we receive, and we give data security and confidentiality high priority.

This privacy policy sets out clear guidelines for how ESSEN THE LABEL processes your personal information and we update our policies on an ongoing basis, in accordance with internal processes and applicable legislation.

ESSEN THE LABEL assures full confidentiality in respect of your personal data. We are responsible for the personal data that is submitted via and your personal data will only be available to third parties that need the data to accomplish their intended processing purpose of the transfer.

You may at any time contact our customer service to obtain a copy of your personal data. In addition, you can always ask us to rectify incorrect information, delete or raise an objection to or limiting the processing of your personal data. If you have any questions about our processing of your personal data, you are welcome to contact us.

The following is an account of how we use the personal information you leave and/or submit when you visit our website and when you use the various services in our website. Please read the following carefully to understand how we use any personal information we collect about you. For the purpose of the Data Protection Act 1998 (the Act) and following implementation of the General Data Protection Regulation in May 2018, the information provided on this web site is owned by ESSEN THE LABEL PTY LTD. 


1: Information about us
2: What information do we collect about you?
3: Where we store information about you
4: How will we use the information about you?
5: Subscribing to our newsletter 
6: Unsubscribe from ESSEN updates 
7: Your Rights
8: Revocation of consent
9: Cookies
10: Other websites 
11: Changes to our privacy policy
12: How to contact us

1: Information about us is a site operated by ESSEN THE LABEL PTY LTD ("We"). We are registered in Australia under company number 55 606 954 974 and have our registered office and main trading address at 75 Palmerston Crescent, South Melbourne VIC 3205, Australia.

2: What information do we collect about you? 

ESSEN collects information about you when you actively submit information on, subscribe to the newsletter, place an order, participate in competitions, and/or participate in other activities on the Website. We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregated information for more targeted marketing campaigns. This is statistical data about our users' browsing actions and patterns, and does not identify any individual. We may also collect information when you voluntarily purchase one of our products or provide feedback.

Whenever you use our website, or any other website, the computer on which the web pages are stored (the Web server) needs to know the network address of your computer so that it can send the requested web pages to your Internet browser. The unique network address of your computer is called its “IP address,” and is sent automatically each time you access any Internet site. From a computer’s IP address, it is possible to determine the general geographic location of that computer, but otherwise it is anonymous.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

We do not keep a record of the IP addresses from which users access our site except where you have specifically provided us with information about yourself, in which case we also record your IP address for security purposes. An example of this would be when proceeding to a checkout to finalise an order you may wish to make. After completing the form provided, your IP address will be stored along with a transaction number that allows us to track your order.  

We collect your personal information in one (1) or more of the following cases:

  • When you make an online purchase on the Website
  • When you subscribe to ESSEN’s newsletter
  • When you create a customer account on the Website
  • When you take part in one of ESSEN's competitions

When submitting information, you will always be informed whether the input is voluntary or a requirement for the implementation of the desired action, such as completing a transaction on the Website. Even if you use your e-mail address in more than one of the above cases, your details will be only collected and registered in a single location. This allows us to reuse your information when you make a purchase with us, while at the same time ensuring that you do not receive the same marketing material from ESSEN more than once.

3: Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Where we have given you (or where you have chosen) a password, which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Further, under certain circumstances and in accordance with applicable laws, we may disclose information to third parties, including public authorities or the police if we have reason to believe that disclosing such information is necessary or advisable to (i) conduct investigations of possible criminal acts, (ii) identify, contact or bring legal action against someone who may be in violation of an agreement they have with us, (iii) (iii) investigate security breaches or cooperate with government authorities pursuant to a legal matter; or (iv) to protect our rights, safety or property, including the prevention of fraud. For example, we are required to disclose information to the police in cases of suspected credit card fraud.

We reserve the right to transfer any personal data we have about you in the event of restructuring or the total or partial sale of ESSEN THE LABEL. Any connected disclosure will in such case be in compliance with applicable laws concerning the processing of personal data.

4: How will we use the information about you?

Personal information is collected, stored, and used for the following purposes on the Website:

  • Fulfilment of an order
  • Subscribing to ESSEN’s newsletter
  • Management of your ESSEN account
  • Summary of purchase history
  • Participation in competitions or other events
  • Transmission of other marketing materials, including invitations to events and the allocation of value codes
  • The collection and evaluation of consumer reviews
  • Statistics and analysis of traffic on the Website
  • Other marketing measures, including email reminders of products left in your shopping bag

We would like to point out that the use of your personal information for the purpose of sending marketing material will only take place if you have previously submitted your explicit consent unless applicable laws provide for the possibility to contact you without having your consent first. 

We do offer to ship orders with help of the returnable and reusable packaging service RePack (a brand of the Finnish company Plan B from Outer Space Ltd.). This service includes the delivery of the order in a reusable packaging (the Packaging) and the delivery of a reward for returning the Packaging to RePack. To deliver of the reward, ESSEN THE LABEL shares the customer’s email address with RePack. RePack provides a personalised web link directing at an online marketplace where the customer can select a personal shopping voucher or similar offering. RePack provides the delivery of the reward web link and of the shopping voucher as a processor on behalf of ESSEN THE LABEL PTY LTD. Legal basis for the reward communication is fulfilment of a contract as the reward is part of the services by ESSEN THE LABEL PTY LTD. RePack is obliged on data protection by a data processing agreement in accordance with EU General Data Protection Regulation (GDPR).

ESSEN maintains statistics about the usage of the Website, i.e., areas of the Website our users visit and what products are users’ favourites. These data do not contain personal information. The collected data gives us knowledge about how users use the Website and are also used to improve our Website. We cannot see which websites you've visited before going to the Website, or which websites you visit when you leave our site. We do not sell or in any other way disclose information about our users’ use and navigation of our Website and we neither sell nor distribute information about your purchases to a third party.

5: Subscribing To Our Database

When you opt-in to receive ESSEN’s updates and provide your email and/or phone number, you are giving ESSEN your consent to collect and process your personal information, for the purposes of providing updates about our products, services, and events. When sending you ESSEN updates we will use the most applicable channel(s) available e.g. email, phone, or messaging services but we will only contact you on the channel(s) included in your consent. Only ESSEN will receive and be able to access your personal information.

You can opt out of receiving updates (which would signify withdrawing your consent if you have provided consent), at any time (see "Unsubscribe from ESSEN updates" below). 

6: Unsubscribe from ESSEN updates

If you are registered to receive ESSEN updates relating to our products, services, and events, and you no longer wish to receive these, you can request that we amend your preferences. You can do that either as indicated in the particular communication, e.g. by using the unsubscribe link which is included in all email and SMS updates, or by contacting our customer service ( ESSEN will stop sending updates in respect of which you opt-out (or withdraw your consent, where applicable) within a reasonable period (as required by applicable law) and in any event within 28 days of receiving your request, in order to allow sufficient time for the change to be administered.

If you opt out of receiving ESSEN updates relating to our products, services, and events, we may still send you non-marketing communications such as emails or applicable phone communications about your account or purchases you have made, and/or emails or applicable phone communications to request and respond to feedback relating to ESSEN. We will only use your contact information where permitted to do so in accordance with applicable laws.

7: Your Rights 

You are entitled to gain insight into the information that we process about you (subject to certain statutory exclusions). You are also entitled to raise objections to the collection and further processing of your personal information. Furthermore, you are entitled to have your personal information corrected, deleted, or blocked, in accordance with relevant regulations. You are additionally entitled to obtain information about yourself that you have given to us and to have this data transmitted to another data controller.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, to Australia.

If you would like us to update, amend or delete personal information that we have registered about you, if you would like access to the personal information that is processed about you, or if you have inquiries about the above guidelines, please contact our customer service.

8: Revocation of Consent 

You may revoke any consent that you have given us. We will then delete your information unless we are able to continue processing and/or storing your information on some other legal basis. If you wish to withdraw your consent, please contact our customer service.

9: Cookies

We use cookies on our Website to perform analytics on the use of the Website and to simplify and improve your customer experience. Further more, we use functional cookies in the order placement process and for advertising. The functional cookies are designed to ensure that our online shop work as intended, which includes the ability to add products to the shopping cart and complete a purchase.

By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future. 
If you want to delete any cookies that are already on your computer, please refer to the help and support area on your Internet browser for instructions on how to locate the file or directory that stores cookies. Information on deleting or controlling cookies is available at Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

10: Other websites

The Website may contain links to other websites or to integrated websites. We are not responsible for the content of other companies' websites or for their practices in connection with the collection of personal data. When you visit other websites, we encourage you to read the specific website’s policy for the protection of personal information as well as other relevant policies.

11: Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 14 May 2023. 

12: How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:


ESSEN accords the highest priority to website and credit card security. For payments, customers can use a credit or debit card. ESSEN uses Shopify Payments as its secure payment gateway; payments are processed in real time and ESSEN does not have access to customers’ full credit card information or credit card numbers nor are they stored anywhere on our website or servers.

The credit card payment is secured by Shopify who process online credit card transactions securely for thousands of merchants globally, providing a safe and secure online payment service. Shopify Payments has bank grade security; all transactions are stored in PCI-DSS compliant data centre and their data is certified with hundreds of banks globally.