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On Demand

Overproduction in fashion is one of the biggest environmental threats. The industry has been oversaturated with disposable and poorly constructed product for far too long; ESSEN was founded as a response.


We believe that the future of the fashion industry will look very different than it does today. We want to help build that future by implementing on-demand manufacturing practices, whilst maintaining a commitment to sustainability and creating timeless shoes that are aesthetically beautiful, supremely comfortable and ethically made.

Most fashion companies produce large quantities of inventory, a practice that reduces unit production costs, but often leaves them stuck with excess product at the end of the season. This extra product is put on sale, marked down repeatedly, and if consumers still won’t buy it, it’s dumped in landfills or burned, adding significant pollution to our planet.


Ever since ESSEN was founded, our business model has revolved around small-batch production or an on-demand production process. Producing on-demand is a method of manufacturing in which goods are only produced when they are required, instead of in large volumes. 

When you place an order with us, you aren’t getting a pair of shoes that have been sitting around in a warehouse for months. When you pre-order, you’re getting something made specially for you in a vetted, ethical factory. This means you have a high degree of influence over our business & designs, and we work together to determine the optimum production levels.

But How Does It Work Exactly? 

First, we show you our new releases early on in the process and make them available for pre-order on our website.

 Once you have pre-ordered your shoes, we calculate exactly how many pairs of each style, size and colour we need to make and begin manufacturing with a much better understanding of what we’ll actually need. This allows us to minimise waste and over-production and to use our resources smarter, so the price can stay smart too. 

For those who know us well - our edit is a careful curation of timeless wardrobe staples. We price honestly all year round, so we never go on sale.

Producing shoes on demand is a very challenging process, so we’re excited to offer an incentive to customers who pre-order and help us produce in a more efficient way.

From now on we’ll apply a discount for early purchases and only offer the product at full price when stock has been made available.

Magnify What's Essential, Edit Out Excess 

Once your shoes are ready, they’ll be wrapped and sent to you. We do everything we can to reduce waste at each point in the process – using eco-friendly shoe materials and sending orders in only one box, whenever possible. We’ve decided to minimise packaging waste that ends up in oceans and landfills and forego fancy packaging. Our boxes are made from recycled cardboard and soy-based inks.

By choosing products that are made-to-order, you have something to look forward to and we hope that you’ll feel more attached to your shoes after having to wait for a while.

Every time you shop with us you’re supporting small businesses and skilled artisans. We are invested in making sure their craft is compensated accordingly, and are invested in giving continuous, well-paid work. We will never switch to cheaper alternatives. Go inside our factories to see how your shoes are made here. Thank you!